picasq2 blog

I’ve always loved looking at manifestos being recreated by designers.  Whether they’re taking the infamous Bruce Mau’s incomplete manifesto into their design, or expanding his ideas and taking it further.  Recently, I came across this new campaign that Calvin Klein is set to launch sometime next month.  It is called the “We Are One” campaign.  It almost resembles Obama’s “Yes We Can” campaign.

What’s so interesting about this campaign is that, Calvin Klein will be selling bottles of CK One + CK Be with a removable mp3 speaker.  The unique concept behind the speaker ties into the notion that music is a universal language. Just like LOVE. Love is the same in the entire universal.

Here’s a shot of the campaign. I’m really liking the “handwriting” font they used.

You can take a further look about teh campaign here: Selectism

Also, I thought this Calvin Klein idea is very similar to Lululemon’s designs, like this: